It is amazing that so many tire shops don’t offer alignments. An alignment is a necessary service that customers want and need. If you’re not offering this service to your customers it’s time to look for an alignment machine for sale and start giving your clients what they need. It doesn’t make sense to send clients elsewhere when you can do the work yourself. Customers don’t want to have to run from shop to shop, they would much rather have their tires put on an aligned, all at the same time in the same shop. It makes things easier and more convenient.
If you’re putting tires on for clients, you may be making 15.00 – 20.00 per tire for this service, or even less. Why not add to your profits by offering to do the alignment, as well. You will go from a job that is worth less than 100.00 to one that is well over 100.00. In fact, statistics show that the average cost of an alignment is 115.00, with some shops charging up to 150.00.
Everyone who gets new tires needs an alignment. The car will get better gas mileage, the tires will wear better, and the car’s handling will be better. Most vehicle owners understand this, and those who don’t, simply need you to explain it to them. It’s always a good idea to educate your clients about anything that will improve their vehicle, and alignments, surely will. Since so many tire shops don’t bother with this service, the demand is high. Clients will come looking for you.
Consider the fact that an alignment takes about an hour. Imagine how many that you can do in a day. In addition to the machine, you’ll need the training and tools to do the job. Once you have these things, you’ll be ready to go. You’ll be bringing in more clients, making more money and giving clients what they need, it’s a winning situation all the way around.
Market the New Service
Be sure to get the word out that you’re now doing alignments. Don’t assume that your customers read signs, or notice new machinery. Take the time to talk to your customers and let them know. Even if they do not need an alignment now, they will know where to come when they do.
Excellent Professional Service
To keep clients coming back offer excellent service. Make sure that you are doing alignments correctly. This is why training is so important. Learn how to do them right from the beginning and your customers will return. When you do a good job, word of mouth will get around bringing in even more customers.
As a business owner it’s important to keep looking for new ways to bring customers in and profits up. Offering alignments is one way to do this. Break the trend of outsourcing your alignments to others. Why make money for someone else, when you can be making it for yourself.